PS Plus – Are You Player?

The client’s goal was to increase awareness of the PS Plus service and strengthen engagement within the gaming community through an interactive digital experience.

A concept-driven microsite was developed where users answered playful, illustrated questions to discover what type of gamer they were—ending their journey as a character from the game world. The site reached over 655,000 visits in one month, generated 21K hashtag mentions, and gained 7K new followers.