Ford Trucks – On the Road

Ford Trucks turns technical vehicle selection into a mobile-first digital experience—guiding heavy-duty professionals from research to confident purchase decisions.

Users navigate construction, public sector, or logistics paths through segmentation-first design, explore trucks via 360° interactive views, locate dealers on an interactive map, and access tender-ready documentation across seamless device experiences—serving individual buyers, fleet managers, and international dealers through a multi-language platform.