LEARNING BY DOING

DESIGN + ART DIRECTION

AUTOMOTIVE

/

DESIGN

/

WEBSITE

Ford Trucks – On the Road

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1

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Ford Trucks responsive website mockup by Burak Canpolat featuring bold UX/UI design for the heavy-duty vehicle industry.

/ About the project

The client’s goal was to create a user-centric, mobile-first website that reflected the strength and reliability of the brand, while improving usability and engagement across all devices. The platform was designed with intuitive architecture and bold storytelling tailored to professionals in the heavy-duty vehicle industry.


The project earned ten international awards, including Gold honors from Hermes, Stevie, AVA Digital, and Horizon—recognizing excellence in UX, mobile design, and interactive media.

/ Credits

Agency:

AlphaDog

Role:

Art Director & UI/UX Designer

Industry:

Automotive

Recognition:

Stevie® Award & 9 others

/ Year

2017

Ford Trucks website hero section by Burak Canpolat with bold branding, UX design, mountain road truck image, and slogan 'Her yükte birlikte'.
Ford Trucks website hero section by Burak Canpolat with bold branding, UX design, mountain road truck image, and slogan 'Her yükte birlikte'.
Ford Trucks product series UI layout featuring Çekici, İnşaat, and Yol models, campaign highlights, and dealership locator by Burak Canpolat.
Ford Trucks product series UI layout featuring Çekici, İnşaat, and Yol models, campaign highlights, and dealership locator by Burak Canpolat.
Ford Trucks İnşaat Serisi iPad mockup with UX/UI design by Burak Canpolat, highlighting power and heavy-duty performance.
Ford Trucks İnşaat Serisi iPad mockup with UX/UI design by Burak Canpolat, highlighting power and heavy-duty performance.
Ford Trucks 1833D İnşaat Serisi detail page featuring yellow dump truck and specs on engine power, transmission, and fuel capacity; by Burak Canpolat.
Ford Trucks 1833D İnşaat Serisi detail page featuring yellow dump truck and specs on engine power, transmission, and fuel capacity; by Burak Canpolat.
Ford Trucks mobile UX with slogan ‘Her yükte birlikte’, fleet stats, İnşaat Serisi intro, and Ecotorq specs; mobile UI by Burak Canpolat.
Ford Trucks mobile UX with slogan ‘Her yükte birlikte’, fleet stats, İnşaat Serisi intro, and Ecotorq specs; mobile UI by Burak Canpolat.

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