AUTOMOTIVE
/
DESIGN
/
WEBSITE
Ford Trucks – On the Road
(
1
)

/ About the project
Ford Trucks turns technical vehicle selection into a mobile-first digital experience—guiding heavy-duty professionals from research to confident purchase decisions.
Users navigate construction, public sector, or logistics paths through segmentation-first design, explore trucks via 360° interactive views, locate dealers on an interactive map, and access tender-ready documentation across seamless device experiences—serving individual buyers, fleet managers, and international dealers through a multi-language platform.
/ Credits
Agency:
AlphaDog
Role:
UI/UX Designer
Industry:
Automotive
Recognition:
Stevie® Award & 6 others
/ Year
2017
OTHER
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