LEARNING BY DOING

UI/UX DESIGN + ART DIRECTION

CE

/

Pitch Work

/

Landing + Wizard

Grundig TR – Find Your Fit

(

6

)

Modern kitchen interior with built-in Grundig refrigerator and smart storage design, showcasing a clean and minimalistic lifestyle.

/ About the project

Grundig Turkey's pitch project proposing a product-focused landing page to help users find the right refrigerator. The concept featured a smart wizard that guided users through selection based on their needs.


Users explore refrigerator options through dimensions, product types, features, and colors—making appliance selection intuitive and personalized through clean layouts, interactive filtering, and premium brand aesthetics that reflect Grundig's quality standards.


/ Credits

Agency:

AlphaDog

Role:

UI/UX Designer

Industry:

Consumer Electronics

/ Year

2018

Couple standing beside Grundig refrigerator in modern kitchen, exploring premium refrigerator and freezer options.
Couple standing beside Grundig refrigerator in modern kitchen, exploring premium refrigerator and freezer options.
Grundig refrigerator landing page featuring smart product finder, lifestyle imagery, and highlights of No Frost technology.
Grundig refrigerator landing page featuring smart product finder, lifestyle imagery, and highlights of No Frost technology.
Grundig Food for Soul campaign visual promoting food waste awareness and social inclusion with impactful imagery.
Grundig Food for Soul campaign visual promoting food waste awareness and social inclusion with impactful imagery.
Man preparing a healthy meal in a modern kitchen equipped with Grundig appliances, highlighting lifestyle and wellness.
Man preparing a healthy meal in a modern kitchen equipped with Grundig appliances, highlighting lifestyle and wellness.
Grundig refrigerator wizard color selection screen showing stainless steel and white options for personalized choice.
Grundig refrigerator wizard color selection screen showing stainless steel and white options for personalized choice.

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