LEARNING BY DOING

DESIGN + ART DIRECTION

Food & Beverage

/

DESIGN

/

MOBILE APP

Magnum – 25th Delight

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8

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Magnum 25th anniversary mobile app with interactive event map and golden theme, highlighting premium user experience and brand celebration.

/ About the project

The goal was to design a mobile app celebrating Magnum’s 25th anniversary by creating a premium and indulgent user experience.


The project focused on highlighting the brand’s iconic pleasure positioning through interactive content, rich visuals, and smooth navigation. The app was designed to reinforce the sensory world of Magnum while inviting users to take part in the celebration across digital touchpoints.

/ Credits

Agency:

4129Grey

Role:

Art Director & UI/UX Designer

Industry:

Food & Beverage

/ Year

2014

Magnum 25th anniversary app screens featuring golden balloon game, interactive map, and instructions in dark gold luxurious theme.
Magnum 25th anniversary app screens featuring golden balloon game, interactive map, and instructions in dark gold luxurious theme.
Magnum 25th anniversary app map screen with Istanbul city map, golden balloon markers, and highlighted balloon showing 120 remaining; dark luxury theme.
Magnum 25th anniversary app map screen with Istanbul city map, golden balloon markers, and highlighted balloon showing 120 remaining; dark luxury theme.
Magnum 25th anniversary app rewards screens showing point-based prizes: 25 points for ice cream, 75 for Spotify, 100 for CineMaximum ticket; golden theme.
Magnum 25th anniversary app rewards screens showing point-based prizes: 25 points for ice cream, 75 for Spotify, 100 for CineMaximum ticket; golden theme.
Magnum 25th anniversary app location selection screen with golden-themed dropdown menu listing Turkish cities like Istanbul, Ankara, and Izmir.
Magnum 25th anniversary app location selection screen with golden-themed dropdown menu listing Turkish cities like Istanbul, Ankara, and Izmir.
Magnum 25th anniversary app screen with golden rewards, balloon collection game, flavor celebrations, and ice cream prize redemption via code.
Magnum 25th anniversary app screen with golden rewards, balloon collection game, flavor celebrations, and ice cream prize redemption via code.

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