Food & Beverage
/
DESIGN
/
MOBILE APP
Magnum – 25th Delight
(
8
)
/ About the project
Magnum's 25th anniversary is reimagined as a city-wide AR treasure hunt—turning the celebration into an experience people can actively join.
Users discover virtual balloons on a live map, capture them through camera-based AR, and progress toward rewards via location-based gamification—linking digital engagement with real-world movement and store visits.
/ Credits
Agency:
4129Grey
Role:
UI/UX Designer & Art Director
Industry:
Food & Beverage
/ Year
2014
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